You know where I'm going with this so read on or don't. Don't care. But, for what's it's worth....as a newish parent who is trying to teach the relationship between actions and consequences and ethics and values....this kind of thing makes me burn like the pilot light on an oil rig. I might release a bit less CO2 but I'm still full of anger.
I'll keep it short...we'll no longer be buying or supporting Nike in our house. You want to use a serial killer of animals for your product spokesperson. Fine. Go ahead.